Our press releases

Double success for LabelVie Group with the opening of two Carrefour Markets!

As the leader in the supermarket format in Morocco, LabelVie Group is expanding its network by opening two new Carrefour Markets in Casablanca and Meknes. The first store in Ain Sbaa, in the city of Casablanca, covers a sales area of 550sqm and offers almost 8,000 product references. This project also required two months of…

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Opening of the 1st Carrefour hypermarket in Berrechid

On June 14, 2021, LabelVie Group inaugurated the first Carrefour hypermarket in Berrechid, with a retail area of 4,000 sqm. This project will have required an investment of 150 million dirhams and 7 months of work. It will also have enabled the creation of 360 new jobs, 70% of which will have been recruited locally…

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LabelVie Group commits to CARE Morocco

“CARE Morocco has been working with the most vulnerable populations since 2008. We are convinced today that the fight against poverty will only be effective if each actor in society unites its efforts and converges towards this ultimate goal: the eradication of poverty. The convergence of efforts between state actors, civil society, the private sector…

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Interview with Mohammed Khomsi, Director of Audit, Quality and Safety at the LabelVie Group

“Carrefour” hypermarkets, “Carrefour Market” supermarkets, “Atacadao” hypermarkets as well as LabelVie Group’s logistics platform have recently obtained the “Covid-19 Sanitary Measures” label. This label was awarded following an audit by the global specialist AFNOR, covering 108 sales outlets in 26 cities in the Kingdom. Mohamed Khomsi, Director of Audit, Quality and Safety at the LabelVie…

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LabelVie Group joins IMKAN Morocco’s Mall du Carroussel project

In 30 years, LabelVie Group has become a key player in the retail landscape in Morocco. As the only multi-format player in Morocco, the group presents a sustained development plan each year that strengthens its territorial presence by operating the hypermarket format under Carrefour banner, the supermarket format under Carrefour Market banner and the hyper…

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LabelVie Group obtains the CGEM’s CSR label

LabelVie Group announces that it has been awarded the CGEM Corporate Social Responsibility Label and becomes the first large-scale retailer in Morocco to receive the label. Since its creation in 1986 by Moroccan entrepreneurs, LabelVie Group has always taken up challenges, whether human, technological or economic, for its territorial development and growth dynamics.

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LabelVie Group opens a Carrefour hypermarket in Sela Park Agadir

LabelVie Group has inaugurated a Carrefour hypermarket in the Souss-Massa region, which has mobilized an investment of 80 million dirhams for a sales area of 6,400sqm. The hypermarket, located in Sela Park in Agadir, required 4 months of work, not counting the stoppage of the site during the containment period, and generated 330 direct jobs…

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LabelVie Group opens a Carrefour hypermarket in Sela Park Témara

True to its commitment to support the development of Moroccan cities and improve the daily lives of their inhabitants, Aradei Capital opens the doors of Sela Park Témara. LabelVie Group joins this inauguration with the opening of the 10th Carrefour hypermarket, which brings the network to 105 points of sale. Spread over an area of…

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Moulat L’kheir, LabelVie Group’s solidarity potato.

LabelVie Group reaffirms its commitment and support for local employment and social inclusion of populations in precarious situations with the Moulat L’kheir project. In 2018, this social enterprise, was the result of a participatory initiative between McCain, LabelVie Group, Agropros and Yozifood, and this with the support of the Nobel Peace Prize Muhammad YUNUS This…

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Message from the Chairman and CEO on the Covid-19 situation

Rabat on March 25, 2020, Mr. Zouhaïr BENNANI, Chairman and CEO of LabelVie Group addresses his customers. He reassures on the sanitary security of the Group’s stores and the availability of goods. He also appeals to the responsibility of citizens to respect the measures of containment.

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Atacadao Agadir moves to the commune of Tikiouine

LabelVie Group announces the move of its hyper cash store Atacadao Agadir to Sela Park. This new commercial complex owned and operated by Aradei Capital required a global investment of one hundred million Dirhams and four months of work. Indeed, Atacadao, the specialist in large-scale distribution for professionals, is moving a few kilometers away from…

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The Label’Vie Group and Nestlé Morocco commit to child health

The Label’Vie Group joins forces with Nestlé to make children and their parents aware of the nutritional importance of fruit and vegetables. The objective is to encourage the purchase of healthy food through education and awareness of future generations because malnutrition begins with unbalanced food purchasing habits.

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Carrefour Marrakech Targa gets a makeover

The Label’Vie Group announces the reopening of the Carrefour Targa hypermarket, which, after a few weeks of work, is getting a facelift by multiplying its sales space and equipping itself with new innovative spaces and services for all its customers. In October 2014, the Label’Vie Group inaugurated its 8th Carrefour hypermarket in Morocco and the…

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The Label’Vie Group opens its first Carrefour Market in Ouarzazate

October 24, 2019, The Label’Vie group opened its 78th Carrefour Market supermarket in Ouarzazate. This first establishment reinforces our presence on the Moroccan territory and strengthens our pride of belonging by being the first supermarket chain to open in Ouarzazate. To meet the expectations and needs of all our future customers, the store offers a…

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Label’Vie Group collects nearly 8 tons of waste on World Clean Up Day 2019

On the occasion of World Clean Up Day, September 21, 2019, the Label’Vie group organized a vast waste collection operation on the beaches of Rabat, Casablanca, Tangier and Nador. This initiative was part of the “Clean Beaches” program and the “#b7arblaplastic” initiative initiated by the Mohammed VI Foundation for the protection of the environment. Many…

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Opening Carrefour Dar Bouazza

The Label’vie Group is opening its 101st store of all formats and its 9th hypermarket in Dar Bouazza. This 3,600sqm store will feature all the food trades and will offer innovative concepts and services for all its customers. Located in Sela Plaza, the new shopping center built by Aradei Capital, this hypermarket reinforces the historical…

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Label’Vie rewards its graduates for the 3rd edition of the Academic Excellence Award

The Label’Vie Group organized, from July 25 to 30, 2019, the third edition of its “Academic Excellence Award”, under the theme “Unleash your potential, dare life towards a promising future”. This initiative, initiated in 2017, aims to reward and support high school students of the Group’s employees who obtained their baccalaureate diploma with “Bien” and…

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Label’ Vie launches the Moulat L’Kheir project – The solidarity potato

Moulat l’kheir is a social enterprise created by Label’vie, Agropros, Yozifood and McCain with the support of Nobel Peace Prize winner Muhammad Yunus. Its objective is to produce high quality potatoes to meet the needs of its customers, and to dedicate 100% of its profits to the education of children and to fight against the…

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Opening Carrefour Market Mohammedia – Park

July 25, 2019, Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 76th store in the city of Mohammedia, on an area of 815m2. Address: Kamal Parc, Boulevard Ibn Tachfine, Mohammedia

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Opening of Carrefour Market Dar Bouazza

Carrefour Market is consolidating its leading position in the supermarket format in Morocco through a sustained development plan throughout the country. On Thursday 27 June, the group opened its 75th store in Dar Bouazza, on the outskirts of Casablanca. This 800 sqm store, with its neat and discreet decor, offers more than 10,000 products and…

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The Label’ Vie Group is recruiting!

Are you customer-oriented and like a challenge? Our jobs are made for you! (Store manager, butchery department manager, fishmonger’s department manager, fruit and vegetable department manager, fresh produce department manager ….) Join a motivated and dynamic team and discover exciting jobs. Do not hesitate and send your CV to the following e-mail address [email protected]

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Opening of 3 Carrefour Markets

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Last week, the group opened 3 new stores, bringing its number of supermarkets to 74. The Group has opened a store in Mohammedia, with a surface area of 725 sqm. Another…

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Label’ Vie Group earns distinction at 2018 Local Dynamos Awards

Boston Consulting Group, the international management and business strategy consulting firm, unveiled its 2018 Local Dynamos report this week. The report highlights 50 companies from 20 emerging markets (BRICS, Turkey, Kenya, Chile and Indonesia) to show how local companies are turning the constraints of emerging economies into profitable opportunities and how multinational companies can leverage…

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The Well-Being Caravan makes a stop at Atacadao

On April 25, Atacadao Marrakech received the drivers and co-drivers of the Caravan of Well-Being and invited them to take a break for relaxation and refreshment in its parking lot. The Caravan was heading to the village of Aït Ben Haddou, where it participated in the construction of a library and the distribution of supplies…

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Presentation of 2018 annual results

On Friday, March 22, 2019, the Label’Vie Group presented its 2018 annual results, during a press conference at the Casablanca Stock Exchange. The Group’s executives thus returned to the strong figures of 2018 as well as the outlook for 2019, in front of an audience of journalists and market analysts : The Label’Vie Group’s turnover…

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Carrefour Market Agadir El Houda

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 71st store in the city of Agadir, on an area of 480sqm.

Opening of Carrefour Market Kenitra – Maamoura

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 70th store in the city of Kenitra, on an area of 700sqm.

Opening Carrefour MarketRabat – Descartes

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Today, the group opens its 69th store in the city of Rabat, on an area of 500sqm.

Opening of Carrefour Market Kenitra – Mimosa

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 66th store in the city of Kenitra, on an area of 580sqm.

Opening of Carrefour Market Casablanca – Bir Anzarane

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Today, the group opens its 68th store in the city of Marrakech, on an area of 594sqm.

Opening of Carrefour Market Marrakech – Majorelle

Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 68th store in the city of Marrakech, on an area of 594sqm.