In 30 years, LabelVie Group has become a key player in the retail landscape in Morocco. As the only multi-format player in Morocco, the group presents a sustained development plan each year that strengthens its territorial presence by operating the hypermarket format under Carrefour banner, the supermarket format under Carrefour Market banner and the hyper cash format under Atacadao banner. Present in 26 cities in the Kingdom, it currently has a network of 109 outlets in the Kingdom, which 7,000 Moroccan families rely on every day.
In order to increase its network, the Group has joined forces with IMKAN Morocco in the Mall du Carroussel project, with the signing of a partnership contract for the opening of a 2000m2 Carrefour Market store. This store, scheduled to open in 2023, will offer a wide range of products and services that meet the needs and expectations of the expected 5 million visitors and will be an integral part of the Mall du Carrousel.
“The quality and programming of this project has seduced us and we believe that it would be a real attraction and destination for the inhabitants of the city of Rabat and the surrounding area. This project represents a great opportunity for our Group to contribute to bringing real added value to the neighborhood and the area more generally,” said Chrystèle Ronceray, Deputy Managing Director of LabelVie Group, at the partnership signing ceremony.
This mixed-use project of more than 10 hectares on the Rabat coastline is an integral part of the integrated development project of the corniche, and is destined to play a major role in the urban development of the capital. It benefits from an exceptional location in the heart of an 11 km long coastal area, only 15 minutes from the city center and the highway.