Message From The Chairman

2021 was a strong year for LabelVie Group. Not only we have been able again to achieve a strong performance, but furthermore, this year, we have established our strategic plan “2024 Vision” in order to actively plan and prepare our future.

I am also pleased to announce that the Group’s development has fully resumed in 2021. We have surpassed our objectives with the opening of 27 new stores in all three formats (supermarkets, hypermarkets and hyper cash) and so, made up for the delay of last fiscal year. These openings have enabled us to expand our territorial coverage, to grow our business and to increase our market share.

This year objectives have been met, thanks to our capacity to adapt our business and practices to the market’s new expectations and needs, and our investment in digital technologies. The consolidated revenues reached MAD 11.7 billion, up +7%, and EBITDA passed the MAD 1 billion mark, up +14%. These performances reflect the relentless commitment of our teams, who put their know-how and talents at the service of our customers and shareholders every day.

2021 was also marked by the development of our ” 2024 Vision” to prepare the future of LabelVie Group. The pillars of this strategic plan are targeted on customer satisfaction, operational efficiency and territorial development, as well as a major organizational and digital transformation.
Our ambition for 2024 is to reach a business volume of close to 20 billion dirhams, through the expansion of our network, the development of new concepts, customer knowledge and satisfaction, and e-commerce.

We are also accelerating our international development, in Africa and Europe. We are currently operating through the shareholder holding companyof Label’Vie S.A., in Ivory Coast through a dense and multi-format network, and in France through the management of several Carrefour Hypermarkets.

LabelVie Group is embarking on a new growth cycle. I am very confident in our course and in our ability to deploy our business plan. The mobilization, commitment and expertise of our teams will certainly enable us to achieve our objectives and to fully serve our clients and shareholders.

Zouhaïr Bennani